MARKET STRATEGY COACHING FOR ENGINEERING AND TECHNOLOGY FIRMS
Jenny Rohde founded Jones Newton to deliver market strategy support for technology-based B2B businesses.
Jenny has held director-level positions; creating and delivering industrial market strategies for businesses internationally, has an MBA from Warwick Business School (WBS), is an EU Horizon2020 Business Innovation Coach, a University of Warwick Science Park mentor and a BetaDen (Malvern Hills Science Park tech accelerator) subject expert mentor.
The type of support that you look for will depend on your business’s stage of development, the experience and capabilities of your team, the maturity and dynamics of your marketplace. One-to-one coaching sessions and team workshops are tailored to your needs based on your business goals. We leave you with new tools and skills which you continue to use and benefit from long into the future.
Tailored to meet your business objectives we run half-day workshops focused on market strategy to improve sales and/or marketing performance. We draw together the knowledge already embedded within your business and, using our proven tools and experience, show you how to manage and organise it to support your decision making and business growth.
Tailored market-focused coaching provides confidential, impartial, external, one-to-one support to help you or a team member to align market-focused business activities with your business’s goals.
Where critical gaps in knowledge exist, or stakeholder engagement is a challenge, research can be a valuable investment. We work with you to align your research objectives with your business objectives, We undertake some types or research or can help to secure and manage third party delivery.
“Jones Newton’s structured Strategic Marketing Process has enabled us to prioritize opportunities, plan focused and efficient sales and marketing efforts, and more effectively evaluate the potential of new/future products. Jenny led the coaching workshops for us, guiding us through some important and lively team discussions which helped bring everybody to the table (including our engineers and life scientists).” Tobias Schaad, CEO rqmicro